PLANO A PLANO | ITV Studios takes majority stake in Plano a Plano

London, Madrid, Bilbao, July 2025

ITV Studios today announces it has taken a majority stake in the leading Spanish scripted production company Plano a Plano. 

Founded in 2011 and run by owner and Producer César Benítez, Plano a Plano is known for the hit series Valeria, based on the novels by Elísabet Benavent ranked in Netflix’s Top 5 most-viewed international dramas globally, El Principe for Mediaset which has sold to more than 60 international markets and the daily telenovela Servir Y Proteger for TVE.

César Benítez is producer of more than 50 films & TV series and founder of BocaBoca Producciones (now part of iZen), he,  CEO Emilio Amaré and Executive Producer Álvaro Benítez will continue to lead the label headquartered in Madrid and Bilbao, reporting to Managing Director, International Production, Lisa Perrin based in London.

Lisa Perrin said, “After admiring César, Emilio and Álvaro’s work for many years, I am so delighted that they have accepted our offer to join ITV Studios. They bring such incredible skill, creativity and relationships. The Spanish language scripted market, built on a heritage of cinematic skill, continues to grow from strength to strength. It’s burgeoning with opportunity including high demand from viewers and clients in Spain and globally.”

Producer César Benítez, alongside Partner, CEO Emilio Amaré and Executive Producer Álvaro Benítez, Plano a Plano added: “This partnership reflects a shared vision for growth and creative excellence. It offers resource and experience for the many opportunities ahead to tell more stories on a broader canvas. We are excited for what the future holds with ITV Studios.”

Plano a Plano will sit alongside ITV Studios Iberia in Spain, the unscripted entertainment venture launched by ITV Studios in 2023 and scripted label Cattleya Producciones, both led by Managing Director Nathalie Garcia.

The acquisition is a further milestone in ITV’s strategy of expanding its international content business, with Plano a Plano becoming the latest in a line of production companies to join the group in recent years alongside Moonage Pictures, Eagle Eye Drama, Hartswood Films, Nicola Shindler’s Quay Street Productions, Dominic Treadwell-Collins’ Happy Prince, Ben Stephenson’s Poison Pen Studios and premium natural history and factual entertainment producer, Plimsoll Productions.

Hasham Khan at ABP Advisory advised the shareholders of Plano a Plano on the transaction.